If you make a mistake, it’s easy to try again. They’re safe, unlike big or risky actions.They’re fast to do, can fit into any schedule and allows you to start now.Fogg found that the best way to make a behavioral shift is to go small. To learn more about each of these elements (MAP + PAC), and how they come together to affect the “action line”, do check out our complete book summary bundle (including a 14-page pdf summary, an infographic and an audio summary).ī.J. Specifically, for each of the 3 behavioral elements (MAP), there are 3 sources that shape behavioral change: Person, Action and Context (PAC). Once you understand how the elements work, you can use them to design almost any behavior. For example, you’ll donate to a charity if you already wish to donate (Motivation), you receive a reminder to donate (Prompt) and can donate easily by replying to the text message (Ability). a behavior will occur only when all 3 elements-Motivation, Ability and Prompt-converge. Prompt refers the cue to do something, e.g.

Ability refers to your capacity to do the action.Motivation refers to your desire to do something.The Fogg Behavior Model says that there are 3 universal elements behind human behavior. Understanding Human Behavior FOGG BEHAVIOR MODEL This system has been tested with more than 40,000 people and can work for virtually any behavior at work, at home, for individuals or groups. Together, they can help you to achieve any behavior change. This book presents the Fogg Behavior Model (a universal model for analyzing and designing all types of human behavior), and Tiny Habits (a method to develop habits using baby steps). Yet, it can be hard to break a bad habit or to build a new one.Īfter years of research and experiments, Fogg found that the problem with change doesn’t lie with us as individuals, but with our approach. Do check out our book summary bundle in pdf/mp3 infographic, text and audio formats! Tiny Habits: An OverviewĮveryone desires change at some point in life-be it to become heathier, to learn a new skill, or to improve our relationships and productivity. In this Tiny Habits summary, you’ll learn the conceptual frameworks and steps for behavioral design using Tiny Habits. Fogg presents a universal approach to help you understand all types of human behavior, and to design any behavioral change or habit.

Fogg habits